A NEW ERA FOR INFLUENCER MARKETING
There are now 200,000,000 people who regard themselves as content creators!
However, most brands are still working with 'typical' influencers.
We help brands devise and deploy the next generation of influencer marketing, harnessing the power of the 200M creators across the globe.
Delivering improved ROIs and creative output.
WHAT WE DO
CREATOR CAMPAIGNS
Campaign-led approaches are perfect for brands looking to increase awareness and conversion during critical periods. For brands unwilling or unable to commit to larger-scale creator approaches, they're the perfect foray into the creator world. When executed correctly, they can have a tremendous impact!
CREATOR PROGRAMMES
This approach aligns creators deeply with you by creating a branded programme that creators can be onboarded to—building a cohort of trusted creators to amplify and promote your brand. The programme can be tiered to enable the brand to collaborate with creators ranging in size and stature.
SOCIAL CONTENT & MEDIA
Creators are experts in content creation so why not harness them to develop organic and paid social content. We help devise, produce and run both paid and organic social campaigns using creators content!
SOME OF OUR WORK
You're probably going to skip down to the pretty videos and pictures, but if you are reading this... We're on a mission to forge the future of the creator economy. We're proud to have helped some of the world's largest brands devise and execute industry-leading approaches to the creator economy.
MERCEDES-BENZ
ROI
11.2X
CREATORS
50+
REACH
22M+
PROGRAMME & CAMPAIGNS
Mercedes-Benz had worked with influencers with little success; they struggled to connect their commercial vehicles to business owners.
90% of brands struggle to connect with business owners; in fact, according to Statistica, it's the second most challenging demographic to reach.
Mercedes needed a global strategy to target a niche audience. So that's exactly what we did.
ROI
33.3X
CREATORS
27
VAlUE CREATED
£1.1M!
PROGRAMME, CAMPAIGNS & SOCIAL MEDIA
Tortilla approached us a month before National Burrito Day. They wanted to gain 12,000 new sign-ups for their loyalty programme (‘Club Tortilla’) and create much noise online!
The issue was that we only had four weeks to devise an excellent campaign strategy and prepare all the content we needed to drive conversion.
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TORTILLA
ANGLIA RUSKIN UNIVERSITY
ROI
12.2X
REACH
70M+
CREATORS
46
PROGRAMME, CAMPAIGNS & SOCIAL MEDIA
To compete against the largest education institutions in the UK, Arul needs to be ever present in prospective students' social media feeds through paid and organic content.
The BIG issue is to be ever-present, ARUL needs to produce over 3,600 pieces of individual video content. That's a lot of content.
This is how we helped...
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OUR TECHNOLOGY (COMING SOON)
We always struggled with the status quo of vanity metrics within the world of influencer and creator marketing. So, in 2023 we decided to do something about it! We created the HYDP Creator Index to help brands and agencies finally attach an accurate financial value to their activities.
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HYDP IN NUMBERS
"Insert page on the website to subtly boast about how good we are using numbers instead of words as it seems less arrogant." Everyone does it so we couldn't help ourselves.
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Our clients are net promoters of HYDP.
9.9
Client NPS
We've worked with an astronomic number of creators!
2K+
Creators
We've reached a LOT of people with our work!
250M+
People
As a business, we've experienced consistent growth.
100%
YoY growth
