The Challenge
Tortilla approached us one month before National Burrito Day looking to acquire 12,000 new sign-ups for Club Tortilla and generate genuine cultural noise. Four weeks. No room for slack.
Our Solution
We built a conversion-focused platform - Size Matters - that treated creators as both a production engine for paid media and a public awareness channel. One concept, two outputs.
In four weeks we produced paid assets, organic social, a landing page and a 27-creator campaign built around the Tiny Hands challenge: creators eating burritos with comically small hands. The mechanic gave creators room to play with suggestive innuendo while keeping the conversion message intact.
