The Challenge
Amazon relies on millions of sellers to service the Everything store; however, increasingly, they were seeing content that promoted get-rich-quick schemes and misinformation.
We've all been on TikTok or YouTube and been told by an influencer that by simply buying their online course, we, too, could be making $1M dollars a day.
Amazon needed a way to amplify the voices of sellers providing useful information and not selling false narratives.
Our Solution
Now a global creator programme, Amazon Educators recruits and highlights creators that prospective Amazon sellers should be listening to.
Our creators are taking back control of social channels and helping would-be sellers gain the accurate information they need to be successful.
