The Challenge
PLT's ambassador programme was best-in-class on Instagram, but in 2021 they were behind competitors on TikTok. They needed to catch up - fast.
Our Solution
We worked alongside the PLT team to redesign their approach to TikTok talent - sourcing, negotiation, and partnership structure - and got them on the platform with the creators that mattered.
Negotiated creator deals well below prevailing rates, enabling a higher volume of partnerships and broader reach than the budget would have otherwise allowed.
