A new era of marketing & advertising
Global · Local
We're a global
creator agency.
Three offices, one team. We work with creators and brands across the EMEA, North America, South America and the Middle East, embedded where culture moves fastest.
London
New York
RiyadhOur mission
Transforming creator-led marketing into sustained cultural velocity through intelligence infrastructure.
Creator-led
We earn relevance within communities rather than buying attention through traditional media.
Cultural velocity
Campaigns create moments. Cultural velocity creates the momentum that builds brands.
Intelligence infrastructure
Our proprietary artificial intelligence replaces fragmented execution, learning and adapting from data.
Our technology
Creator marketing
powered by artificial intelligence.
Why did this hook work?
How did they communicate the CTA?
Did this edit create longer watch-time?
What was the conversion of this CTA?
Did this background grab attention?
What did the creator say here?
Did this payoff drive attention?
Why did views drop at this point?
Luna AI, developed by HYDP, lets us continuously refine our approach for optimum cultural velocity. We learn what works, and we apply it.
What we do
Always-on programs
A continuous stream of creator activity that compounds your cultural relevance!
Campaigns
One-off moments that ignite cultural conversation
Experiential events
Events that tap into ubiquitous mono-cultural moments
Paid amplification
Leveraging our proprietary paid media approach to reach the right audiences
Selected work
Explore our work
Hover to expand. Click any tile to dive into the case study.
Transformative
Client experiences.
Numbers we're proud of and words from the brands we've worked with.
By the numbers
9.9
Our average client NPS is 9.9/10. We're constantly measuring and tracking client satisfaction.
“Education marketing is a minefield. HYDP opened our eyes to the opportunities creators present in our industry. The Creative Council model has transformed our organic and paid advertising.”
Matthew Mullard
Head of Marketing, ARUL
By the numbers
2K
We've worked with over 2,000 content creators in the years we've been trading as a business.
“The team at HYDP helped us uncover how and why we work with content creators, developing a long-term strategy that will be implemented for years to come - couldn't recommend them more highly.”
Siobhan Brown
Head of PR & Comms, Mercedes-Benz
By the numbers
5×
On average our clients receive a 5× ROI from the projects we work on. Measured using our custom pricing system.
“It was truly insane. We created an insane amount of noise!”
Olivia Paris
Head of Brand & Creative, Tortilla
By the numbers
33×
Our best ROI figure on a campaign in 2024.
HYDP is a global creator agency for the brands that know what's next. No fluff. No vanity metrics. Creator marketing built to drive cultural velocity & ROI.
Receipts
We don't do vanity.
Every campaign is engineered to a measurable business outcome - sign-ups, sales, leads, lifetime value. Not impressions.
Average client NPS
9.9/10
Creators worked with
2,000+
Average ROI
5×
Best ROI in 2024
33×