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About HYDP

HYDP runs creator campaigns, builds creator programmes, executes experiential events, and amplifies through a proprietary paid-media approach. The whole thing sits on top of intelligence systems we built ourselves - so the next campaign learns from the last one.

Founded 2021 · London + New York

Operating globally · Tom Markland, CEO

The story

Built in 2021. Engineered for 2030.

HYDP started as a single brief - that one creator campaign that has to land. Five years on, we run programmes for global brands across North America, Europe, South America and the Middle East, with proprietary intelligence systems behind every brief.

Founded

2021

Creators worked with

2,000+

Average client NPS

9.9/10

Best ROI in 2024

33×

The HYDP method

Two pillars. One engine.

01Intelligence Infrastructure

Proprietary AI that compounds.

Adaptive, learning systems that replace fragmented execution. We bake measurement into every layer - from creator selection to post-campaign attribution - so each campaign makes the next one smarter.

02Cultural Velocity

Rigour applied to culture.

Anyone can chase a trend. We build the momentum that gets your brand to the conversation early - and lets it stay there. Campaigns create moments. Cultural velocity builds the brand.

Where we are