The Challenge
Mercedes-Benz Vans had tried influencer marketing with little to show for it. Business owners are notoriously hard to reach - Statista lists them as the second most challenging demographic in advertising. MBV needed a strategy that worked globally.
Our Solution
We designed a creator programme that incentivised business owners with large social followings to advocate for the MBV brand. Real operators talking to real operators.
Recruited business-owner creators, built the brief, and turned their content into a publishing engine for MBV's owned and paid channels. The volume of conversations gave the dealer network tangible sales leads to work with.
