REPORTS
We're on a mission to energise brands, empower creators and inspire communities.
That's why we pride ourselves on creating and publishing reports that present new ideas, opinions and data to both brands and creators on a continuous basis.
Our strategy and data team also love flexing how smart they are. But we
Check out our latest reports below!
Explore the reports below to learn about everything from creators' pricing to the finances of in-housing your content creator activity!
THE GREAT PRICING ISSUE | JAN 2024
We've become increasingly worried by the way influencers price themselves and the methods brands use to calculate the success of influencer marketing campaigns.
So, for 2024, we decided to do some digging.
We spoke to 236 social media stars, 30 brand marketers, 15 agency insiders and analysed 50 award-nominated influencer marketing campaigns to answer the question, "Does influencer marketing actually deliver ROI?".
From discovering that Instagram posts delivered AVG 18% less brand value in comparison to TikTok and YouTube, to 90% of brands using vanity metrics to select creators. We uncovered some interesting insights!
IS THE AGE OF THE INFLUENCER OVER | AUG 2023
Last year, we had a lot of people ask us, "In 2023, are influencers a viable option for brands?".
So we decided to go hunting for the answers; we thought brands like you might be interested!
We spoke to 227 social media stars, 30 brand marketers, 9 agency insiders and 750 consumers to answer the question,
"Is the influencer age over?".
We found some shocking insights on the declining effectiveness of influencer marketing!
Approximately 3/4 of people get annoyed by influencer marketing posts, and 87% of consumers say they actively avoid engaging with sponsored posts!
THE LOST BILLIONS | FEB 2023
2022 was a year with unique challenges; over, we experienced vast economic uncertainty, with global markets experiencing a level of flux unseen since 2007.
Additionally, we witnessed the astronomic rise of the creator, exploding into mainstream media and thrust into uncharted cultural landscapes.
With all this change comes questions. what is the correct strategy for brands to take when working with creators and how should you invest in influencer marketing?
In this report, we explore if in-housing influencer marketing is the right approach!
GENERATION TIKTOK | SEP 2022
Brands and creators have had a symbiotic relationship for many years. However, the creator economy is rapidly changing, and this change brings fresh challenges; at the forefront of these are attribution and pricing. How much should you pay for a creator to promote your goods and services? How do we accurately value creators?
That's why – backed by our industry expertise, data, and the input of more than 200 creators – we kicked off an investigation to start uncovering the answers.
We explored what it means to be a creator, how creators value their content on platforms, and how brands should price creators' content.
