Hello, HYDP readers. As we usher in a new year, we bring to you our curated top trends forecast for 2024. If you are a content creator or marketer brainstorming strategies to navigate the year ahead, here are the top trends that will define the future of social media and influencer marketing.
Rise of On-platform Shopping
On-platform shopping, or social commerce, is all set to rule 2024. With digital platforms integrating effortlessly into our lives, the bridge between social media and e-commerce is more apparent than ever before. On-platform shopping enables users to make instantaneous purchases straight from their feeds. Major social platforms like Instagram and TikTok have already latched on to this trend by incorporating in-app shopping features.
On-Platform Shopping Best Practices
Facilitate a seamless shopping journey from browsing to purchasing.
Maximize influencer marketing and user-generated content.
Streamline the purchasing process with one-click to cart shopping, like the one that IZEA offers through Click2Cart.
Emergence of Social Search
Increasingly, social media is replacing traditional search engines as users' primary resource for brand research. Brands can embrace this trend by partnering with influencers to create engaging content, thereby enhancing brand discoverability on social searches.
Social Search Best Practices
Multiply content production.
Prioritize authenticity and value.
Leverage influencers to enhance brand visibility.
Rise of AI Technology
AI technology is becoming an indispensable tool for content creation. FormAI Mixers is an example of an innovative application that allows creators to share their AI-trained digital likenesses with other creators or brands. While AI still needs wider acceptance amongst consumers, transparency and disclosure can help counteract potential backlash.
AI Technology Best Practices
Start experimenting with AI.
Integrate AI tools into the campaign planning process for enhanced efficiency.
Disclose the use of AI to ensure ethical practices and build trust.
Increased Use of User-Generated Content (UGC)
UGC is shaping into a potent force in digital marketing. This form of content influences engagement and conversion rates. UGC also fosters a sense of community among brands, yielding stronger brand-consumer relationships. Moreover, diverse keywords and phrases used in UGC can bolster website SEO.
User-Generated Content (UGC) Best Practices
Incorporate UGC into the influencer marketing strategy.
Use UGC to drive engagement and foster brand loyalty.
Utilize UGC for enhancing on-platform SEO.
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