Hello, HYDP readers. In the dynamic world of marketing, evolving technologies like Artificial Intelligence (AI) are making significant waves. Approximately 90 percent of marketers, according to a HubSpot study, found that AI automation effectively decreased the time spent on manual tasks, allowing them to prioritise other essential duties efficiently.
So, what exactly are the common AI applications that marketers are capitalizing on? Let's delve into the findings:
AI-Enabled Chatbots: 53%
Text Generation: 44%
Visual Creation: 44%
The above data align perfectly with the observed AI trends within the marketing milieu. Brands are increasingly deploying AI-driven chatbots, text generation, and video creation. Let's explore how these AI trends could remodel the day-to-day tasks of marketing teams:
AI Empowering Chatbots
Chatbots are widely used as virtual customer service agents. They can address customer queries, facilitate product returns and even check account balances. Brands are anticipated to utilise AI-fueled chatbots to perform certain marketing tasks while interacting with consumers. Product suggestions, comment responses, promotion of branded content, or acquisition of a customer's contact information to share resources or schedule demos could all be executed by AI-enabled chatbots.
AI Assisting in Video Creation
Although several consumer-friendly video tools exist, AI can save time and expense during video production. AI can perform tasks such as scriptwriting, avatar host generation, and clip editing. For instance, FormAI's feature, Talking Portraits, can transform text and images into videos.
AI Aiding in Advertising
From choosing your advertising platforms and keyword selection to generating compelling content to tracking metrics, the entire process is laborious. AI platforms can streamline this process, crafting headlines, generating numerous creatives, and picking the appropriate keywords.
Writing Short Texts with AI
Despite AI's potential to write entire articles, certain limitations prevail. AI sources information from online platforms, which could include unreliable source material, potentially affecting your content quality. The content generated through AI is often lacking in depth and can require formatting for clarity. However, AI seems to excel when it comes to generating shorter pieces of content like catchy social media posts or short promotional emails.
Simplifying Content Planning with AI
Planning content can be demanding. AI tools can provide a list of potential blog titles based on your industry, target audience, and general topic. With a list of ideas in hand, you can ask AI to supply outlines for specific articles or recommend keywords to accompany a particular title. This can considerably reduce time spent on brainstorming and planning.
Elevating Influencer Campaigns with AI
Influencers encourage their followers to take action, which brands take advantage of to boost product visibility, drive brand awareness, and amplify sales. FormAI can aid marketers in crafting text for social posts and scripts for videos, creating images for the campaign, or even producing videos.
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As AI continues to evolve, we can expect more trends to surface in the future. From improving existing applications to creating new ones, AI is set to redefine the marketing panorama. However, while leveraging AI to amplify their marketing strategy, marketers should also be cognizant of associated risks like overdependence, bias, false content, and proper disclosure of AI-created content. A clear grasp of AI's strengths and limitations can ensure its effective integration in a brand's marketing repertoire.
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