![Hydp website images large (3).jpg](https://static.wixstatic.com/media/2ab07e_72ace55f8fef4b7e9aacf3cd52d40bf2~mv2.jpg/v1/fill/w_100,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/2ab07e_72ace55f8fef4b7e9aacf3cd52d40bf2~mv2.jpg)
NEWS +VIEWS
Working in the creator economy means we have to be on top of ALL the latest trends.
It would be pretty selfish if we didn't share our insights, so here you go!
VIRAL NEWS
Explore the latest viral trends across all of social media!
LATEST FROM TIKTOK
Check out the latest trends and news from the TikTok world!
CULTURE TRENDS
Unpack significant cultural moments in bitesized chuncks.
![HYDP is a Creator Agency that helps brands execute the next generation of Influencer Marketing](https://static.wixstatic.com/media/2ab07e_3a3967c5f2af4280ad6a60bf185bc524~mv2.png/v1/fill/w_61,h_36,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/HYDP%20website%20reports%20(5).png)
HOT READS
No, this isn't a list of hot people; maybe try the Daily Mail if you're after that. From our thoughts on latest tech, changes in platforms and industry thought leadership find everything we write below!
![Brands That Collaborate With Small Influencers Enjoy These Benefits](https://static.wixstatic.com/media/b3a0cc_66a08a2c53dc46ba822edca9c21530a7~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_66a08a2c53dc46ba822edca9c21530a7~mv2.png)
- Feb 29
- 2 min
Brands That Collaborate With Small Influencers Enjoy These Benefits
![Sprucing Up Your Marketing: Spring Cleaning Campaigns and Influencers](https://static.wixstatic.com/media/b3a0cc_f7835df9a229486096a968629fdcead5~mv2.png/v1/fill/w_306,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_f7835df9a229486096a968629fdcead5~mv2.png)
- Feb 28
- 2 min
Sprucing Up Your Marketing: Spring Cleaning Campaigns and Influencers
![](https://static.wixstatic.com/media/b3a0cc_06a7e005af7047289741e3d88b9056ad~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/b3a0cc_06a7e005af7047289741e3d88b9056ad~mv2.jpg)
![Home Design Influencers Transforming Spaces on Instagram](https://static.wixstatic.com/media/b3a0cc_06a7e005af7047289741e3d88b9056ad~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/b3a0cc_06a7e005af7047289741e3d88b9056ad~mv2.jpg)
- Feb 27
- 3 min
Home Design Influencers Transforming Spaces on Instagram
![Insights and Campaign Ideas from Pinterest Predicts 2024](https://static.wixstatic.com/media/b3a0cc_4137ba0eb63044c596b82d4db90eb11a~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_4137ba0eb63044c596b82d4db90eb11a~mv2.png)
- Feb 26
- 3 min
Insights and Campaign Ideas from Pinterest Predicts 2024
![Inclusive Marketing: Embracing Diversity for a Thriving Business](https://static.wixstatic.com/media/b3a0cc_28496adee50342a7bfaabc2656397c46~mv2.png/v1/fill/w_306,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_28496adee50342a7bfaabc2656397c46~mv2.png)
- Feb 22
- 3 min
Inclusive Marketing: Embracing Diversity for a Thriving Business
![Best Influencer Analytics Tools](https://static.wixstatic.com/media/b3a0cc_fe880aa670cb471daa56a9c51f9c55dc~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_fe880aa670cb471daa56a9c51f9c55dc~mv2.png)
- Feb 22
- 3 min
Best Influencer Analytics Tools
![Ethical Issues in Marketing: Examples and How to Avoid Them](https://static.wixstatic.com/media/b3a0cc_ace87c109660444482a23f7a93051eb5~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_ace87c109660444482a23f7a93051eb5~mv2.png)
- Feb 21
- 3 min
Ethical Issues in Marketing: Examples and How to Avoid Them
![How to Vet Influencers](https://static.wixstatic.com/media/b3a0cc_007643e29d77436eb4857699e15a7976~mv2.png/v1/fill/w_306,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_007643e29d77436eb4857699e15a7976~mv2.png)
- Feb 21
- 3 min
How to Vet Influencers
![6 Easy Steps to Develop a Winning YouTube Influencer Marketing Strategy](https://static.wixstatic.com/media/b3a0cc_01cfbb6518ae4c8a80316165a370daf2~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_01cfbb6518ae4c8a80316165a370daf2~mv2.png)
- Feb 20
- 3 min
6 Easy Steps to Develop a Winning YouTube Influencer Marketing Strategy
![How to Use Influencer Marketing to Grow Your Brand](https://static.wixstatic.com/media/b3a0cc_4303d895c0f74a988b49470a77634069~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_4303d895c0f74a988b49470a77634069~mv2.png)
- Feb 20
- 2 min
How to Use Influencer Marketing to Grow Your Brand
![Journey Beyond the Beaten Path: Meet the Elite Backpacking Influencers Redefining Adventure](https://static.wixstatic.com/media/b3a0cc_a128eb9be4ee493bb1c4336348f31754~mv2.png/v1/fill/w_306,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_a128eb9be4ee493bb1c4336348f31754~mv2.png)
- Feb 19
- 3 min
Journey Beyond the Beaten Path: Meet the Elite Backpacking Influencers Redefining Adventure
![4 Ways Your NonProfit Can Leverage Influencers](https://static.wixstatic.com/media/b3a0cc_c4e44ac305a54426a6c9caa8644da3b6~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/b3a0cc_c4e44ac305a54426a6c9caa8644da3b6~mv2.png)
- Feb 19
- 2 min
4 Ways Your NonProfit Can Leverage Influencers
![](https://static.wixstatic.com/media/nsplsh_94830fc1a24544b3b7314b2eb3aa8dd6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_94830fc1a24544b3b7314b2eb3aa8dd6~mv2.jpg)
![2022, The year of live shopping?](https://static.wixstatic.com/media/nsplsh_94830fc1a24544b3b7314b2eb3aa8dd6~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_94830fc1a24544b3b7314b2eb3aa8dd6~mv2.jpg)
- Jan 22
- 3 min
2022, The year of live shopping?
![](https://static.wixstatic.com/media/11062b_f62160b72abd4bcf88ae799168e37eff~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_f62160b72abd4bcf88ae799168e37eff~mv2.jpg)
![How will NFT's impact influencer marketing and content creators?](https://static.wixstatic.com/media/11062b_f62160b72abd4bcf88ae799168e37eff~mv2.jpg/v1/fill/w_306,h_229,fp_0.50_0.50,q_90,enc_auto/11062b_f62160b72abd4bcf88ae799168e37eff~mv2.jpg)
- Jan 22
- 2 min
How will NFT's impact influencer marketing and content creators?
![](https://static.wixstatic.com/media/nsplsh_560490ffefed459bb3db210444f42795~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_560490ffefed459bb3db210444f42795~mv2.jpg)
![The Instagram creator fund](https://static.wixstatic.com/media/nsplsh_560490ffefed459bb3db210444f42795~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_560490ffefed459bb3db210444f42795~mv2.jpg)
- Jan 22
- 1 min
The Instagram creator fund
![](https://static.wixstatic.com/media/nsplsh_c94a1f8b0f634d5aaeeb4dc59a6079e3~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_c94a1f8b0f634d5aaeeb4dc59a6079e3~mv2.jpg)
![The Black Box of Influencer Marketing](https://static.wixstatic.com/media/nsplsh_c94a1f8b0f634d5aaeeb4dc59a6079e3~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_c94a1f8b0f634d5aaeeb4dc59a6079e3~mv2.jpg)
- Jan 22
- 2 min
The Black Box of Influencer Marketing
![](https://static.wixstatic.com/media/nsplsh_4f6771574c7a5752536149~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_4f6771574c7a5752536149~mv2.jpg)
![The creator economy and sport. What does the future look like?](https://static.wixstatic.com/media/nsplsh_4f6771574c7a5752536149~mv2.jpg/v1/fill/w_306,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_4f6771574c7a5752536149~mv2.jpg)
- Jan 22
- 1 min
The creator economy and sport. What does the future look like?
![](https://static.wixstatic.com/media/nsplsh_746b584a6f415f736e3738~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_746b584a6f415f736e3738~mv2.jpg)
![Let's talk about transparency in influencer marketing; It's a big issue!](https://static.wixstatic.com/media/nsplsh_746b584a6f415f736e3738~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_746b584a6f415f736e3738~mv2.jpg)
- Jan 22
- 2 min
Let's talk about transparency in influencer marketing; It's a big issue!
![](https://static.wixstatic.com/media/nsplsh_71427429eb7c4b0aafbe79e882f717e4~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_71427429eb7c4b0aafbe79e882f717e4~mv2.jpg)
![Optimal channel mix? Lessons from leaders and losers](https://static.wixstatic.com/media/nsplsh_71427429eb7c4b0aafbe79e882f717e4~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_auto/nsplsh_71427429eb7c4b0aafbe79e882f717e4~mv2.jpg)
- Jan 22
- 3 min
Optimal channel mix? Lessons from leaders and losers
![](https://static.wixstatic.com/media/2ab07e_f2edf3fea7cd44c99e4c6b05a6c11cc2~mv2.png/v1/fill/w_49,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/HYDP%20logo%20white.png)