ABOUT US
Our founding team worked at some of the biggest and brightest advertising and marketing agencies across the globe.
They slowly began to notice a trend...
Content creators were being used by all agencies, from Advertising to PR.
The issue?
The incumbent influencer marketing agencies were still thinking of creators as a media channel, and they weren't embracing the power and potential of content creators in the modern day.
OUR PRINCIPLES | Radical truth and transparancy
The influencer marketing landscape was the wild-west for many years, filled with backhand deals and fake fees. We wanted to change this. That's why we embrace radical truth and transparency. We not only provide our clients complete visibility on all creator fees and margins. We want our clients to push back and provide radical, truthful and transparent feedback at all stages!
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OUR PRINCIPLES | First principle thinking
"Why are we doing this?" It's a question that very few agencies ask. Why? Because it can sometimes lead to the project not going ahead. We believe in executing campaigns and projects that have real business and marketing impact. First principle thinking ensures we deliver work that moves the needle and has real ROI!
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OUR PROCESS
We have a winning process to ensure we create industry-leading work for our clients!
It's entirely flexible, allowing us to move at warp speed if necessary.
Check out our work ->
PHASE 1&2 | WORKSHOP & SCRUTINISE
No matter the size of the project we kick things off with a workshop getting to know you and your brand. Next we send our data whizzes off into the world to collect critical insights and trends for the project!
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PHASE 3 | BLUEPRINT
Once our data nerds' whizzes have returned, it's time for our strategy boffs to begin building a killer strategy for the project!
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PHASE 4 | EXECUTE
Now it's time to recall our creatives from the pub and get them creating some awesome work!
OUR SENIOR TEAM
Meet the senior team at the forefront of HYDP's success!
THOMAS MARKLAND
Tom founded HYDP in 2021. Having previously held partner positions at leading advertising agencies in London.
ELLIE BATES
Ellie leads our accounts team, working with our clients to ensure all projects achieve high client NPS.
ROCIO GALAN
Rocio is the ex strategic and strategy director at Social Chain New York. Having worked for some of the world's largest brands, Rocio leads HYDP's creative and strategic teams.
MUDIWA JANI
Mudiwa leads our talent team. Joining HYDP with a wealth of creator economy experience working directly with the UK's most significant content creators.
MAXWELL WARD
Max is a seasoned strategy director, having held the position of strategy director at leading content and advertising agencies Gravity Road and Anomaly.
SEE JOB OPENINGS
We utilise LinkedIn to advertise our latest jobs. Click the link below to explore our latest opportunities! | Click
